Atlanta-area Simon centers continue More Than Pink® initiatives with Susan G. Komen® to reduce breast cancer deaths in the U.S. by 50 percent by 2026

Atlanta-area Simon centers continue More Than Pink® initiatives with Susan G. Komen® to reduce breast cancer deaths in the U.S. by 50 percent by 2026

Funds raised at Lenox Square, Mall of Georgia, North Georgia Premium Outlets, Phipps Plaza, and Town Center at Cobb will go towards goal of reducing breast cancer deaths

Thursday, April 12, 2018 — Atlanta-area Simon centers, including Lenox Square, Mall of Georgia, North Georgia Premium Outlets, Phipps Plaza and Town Center at Cobb, announced today its Spring 2018 More Than Pink movement in support of Susan G. Komen and the fight against breast cancer. As part of the centers’ pledge to donate at least $1 million each year in 2017 and 2018, more than 170 participating Simon Malls®, The Mills® and Premium Outlets® nationwide will once again be participating in a range of fundraising activities during the months of April and May.

“We are thrilled to launch our Spring 2018 More Than Pink initiatives and have been overwhelmed by the ongoing positive support this movement has garnered with our shoppers, retailers and employees to support Susan G. Komen in its tireless efforts to reduce breast cancer deaths,” said Simon’s Vice President of Brand Management Enna Allen. 

From April 14 to May 20, visitors to Atlanta-area centers will be able to participate in a variety of programs to help support Susan G. Komen.

Lenox Square and Phipps Plaza

  • Discount Card Program: In exchange for a $5 donation to Susan G. Komen, shoppers will receive a special Discount Pass with a variety of savings discounts at participating retailers. Cards are available at Guest Services located near Coach at Lenox Square and at Guest Services located near Lilly Pulitzer at Phipps Plaza. All Discount Pass donations go to Susan G. Komen.
  • Gift with Purchase: Now through May 20, shoppers will receive a gift with purchase when making a donation of at least $10 at Guest Services located near Coach at Lenox Square and at Guest Services located near Lilly Pulitzer at Phipps Plaza.
  • More Than Pink Walk: Shoppers are encouraged to walk with a purpose at Lenox Square’s ‘More Than Pink Walk’ event on Saturday, May 5. For more information and to register, please visit bit.ly/MoreThanPinkWalk.

Mall of Georgia

  • Discount Card Program: In exchange for a $5 donation to Susan G. Komen, shoppers will receive a Discount Pass, available at Guest Services, providing discounts to over 40 participating retailers. All Discount Pass donations go to Susan G. Komen.
  • Gift with Purchase: Now through May 20, shoppers will receive a gift with purchase when making a donation of at least $10 at Guest Services, located on the lower level near Old Navy.
  • Susan G. Komen® Visa® Simon Giftcard®: Guests can purchase a More Than Pink Visa Gift Card at Guest Services. Simon will donate $1 for each More Than Pink gift card sold to Susan G. Komen. The Gift Card is available for purchase year round.

North Georgia Premium Outlets

  • Discount Card Program: In exchange for a $10 donation to Susan G. Komen, shoppers will receive a Discount Pass, available at Guest Services, providing 25 percent off one item at participating retailers. All Discount Pass donations go to Susan G. Komen.
  • Susan G. Komen® Visa® Simon Giftcard®: Guests can purchase a More Than Pink Visa Giftcard at Guest Services. Simon will donate $1 for each More Than Pink Giftcard sold to Susan G. Komen. The giftcard is available for purchase year round.

Town Center at Cobb

  • Susan G. Komen® Visa® Simon Giftcard®: Guests can purchase a More Than Pink Visa Giftcard at Guest Services. Simon will donate $1 for each More Than Pink Giftcard sold to Susan G. Komen. The giftcard is available for purchase year round.

About Simon
Simon is a global leader in the ownership of premier shopping, dining, entertainment and mixed-use destinations and an S&P 100 company (Simon Property Group, NYSE:SPG). Our properties across North America, Europe and Asia provide community gathering places for millions of people every day and generate billions in annual sales. For more information, visit simon.com.

About Susan G. Komen®
Susan G. Komen is the world’s largest breast cancer organization, funding more breast cancer research than any other nonprofit outside of the federal government while providing real-time help to those facing the disease. Komen has set a Bold Goal to reduce the current number of breast cancer deaths by 50 percent in the U.S. by 2026. Since its founding in 1982, Komen has funded more than $956 million in research and provided more than $2.1 billion in funding to screening, education, treatment and psychosocial support programs, serving millions of people in 60 countries worldwide. Komen was founded by Nancy G. Brinker, who promised her sister, Susan G. Komen, that she would end the disease that claimed Suzy’s life. That promise has become Komen’s promise to all people facing breast cancer. Visit komen.org or call 1-877 GO KOMEN. Connect with us on social at ww5.komen.org/social.

Haley Sheram BRAVE Public Relations